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Global Ecommerce CRM & Content Specialist

E-Commerce Utrecht Full-time Netherlands

Job Description

As a Global CRM & Content Specialist, you will join the Global Direct-to-Consumer (DTC) eCommerce team, a startup within the larger JDE organization. Our team is responsible for developing the global DTC eCommerce activities for JDE brands, ensuring the best customer journey while making eCommerce a sustainable and highly profitable channel.

Within the Global eCommerce team, we work in scrum teams to deliver effectively and efficiently. The Global CRM & Content Specialist is responsible for turning consumers into fans and engaging them in the world of Tassimo through CRM and onsite communication. You will play a pivotal role in JDE's eCommerce journey.

Key responsibilities:

  • Campaigning: Create campaign calendar for CRM and content. 
  • Coordination with content, category and CRM specialist to create the briefing of the campaign Working closely together with external agencies and local markets for feedback. Set up the campaign journeys in the CRM tool (Salesforce). Analyse and report on the campaign performance 
  • Promotional content and email campaigns: Create test strategy, execute & follow up with relevant insights to continuously improve the e-mail campaigns. Close collaboration with the Consumer Experience Optimisation team (CXO) in setting up and executing on site tests 
  • Content optimisation: revision of current contents (key smaller projects): drinks and machines PDPs alignment and operational support with the homepage optimization for mobile 
  • Stakeholder management: Engage local markets in delivering their respective business targets and making sure they are aligned with the CRM and content strategy 

What we offer

At JDE Peet’s, we believe that people are at the heart of everything we do. If you're looking to build a career and make an impact in a fast-moving digital environment, this role offers an excellent opportunity to grow and develop.

In this role, you will benefit from:

  • The opportunity to be part of a rapidly growing and strategically important business area within JDE Peet’s.
  • An informal, collaborative, and international working environment with regular team activities.
  • Flexible working arrangements, including the possibility to work partly remotely and manage your schedule.
  • The chance to work alongside a knowledgeable, ambitious, and supportive team.
  • Exposure to a modern digital marketing technology stack, including Salesforce Marketing Cloud.
  • A salary tailored to your qualities and experience and great opportunities for career progression. 

Qualifications

For this role as Global CRM & Content Specialist, we're looking for someone with:

  • A data-driven and results-focused mindset.
  • 1-2 years of experience in a digital and/or eCommerce environment.
  • A Bachelor's or Master's degree in Marketing, Communication, Business Studies, or a related field.
  • Experience working in an agile environment, or a strong willingness to learn.
  • Strong collaboration and stakeholder management skills, with the ability to work across different hierarchical levels and adapt to changing business processes.
  • Fluent English, both written and spoken.
  • Experience with CRM tools; experience with Salesforce Marketing Cloud is a plus.
  • Experience with email HTML and audience queries is a plus.
  • Experience working in an international and fast-paced environment is a plus.

Additional Information

Your application at JDE Peet's 
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process. 

Our DE&I Statement 

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. 

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.  

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%. 

#unleashyourpossibility #acupofamazing 

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are? 

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.   

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com. 

What’s it like to work at JDE Peet’s? 

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment. 

Come join our team and discover what your cup of amazing can be!  

Find out more at http://careers.jdepeets.com  

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